Illustrative concepts tailored for an analytics branding

Description

Initiated by the Brand Director at SAS, these illustrations formed an integral component of a directive entrusted to a group of designers. The task was to envision the future of the SAS brand during a pivotal juncture in the company's history. Steering a group of over 40 designers from departments spanning Marketing, Product, Web, and Video, I orchestrated a collaborative effort.

The overarching objective was to craft novel design elements that would resonate with the essence of SAS. This encompassed the definition of design elements including: iconography, illustration, and photography. Presented here are illustrations created by myself as a part of the larger brand project. These visuals were conceptualized to evolve into a unified array of shapes, drawing abstract inspiration from SAS Publishing's works.

Role: Project Lead (30+ designers), Workshop/Crit Facilitator, Individual Contributor

Font: Anova

Tools: Adobe Illustrator