A brand with a powerful mission

Description

Eva is a testament to the power of design and brand strategy in capturing the essence of a startup's spirit and guiding it toward success.

Project Overview

Eva is a comprehensive branding project that delves into the heart and soul of a dynamic startup, exemplifying the fusion of creativity, vision, and entrepreneurship. The brand's mission is to subside insurance for families with children who need specialized care. My role included market and brand research, interviewing over a dozen families, and compiling the findings into a business plan and presentation for investment opportunities. I worked alongside a team of financial advisors, investors, a UX designer, and the CEO.

Font: Nunito
Tools: Adobe Illustrator, Adobe InDesign, Sketch

Business Plan Booklet

The portfolio piece extends to various collateral materials, including a business plan booklet for potential investors. These materials showcase the seamless integration of the brand's visual language, imprinting Eva’s ethos into every touchpoint.

Slide Deck

I crafted a captivating slide deck tailored for investment opportunity presentations in Iceland, merging cultural nuances with financial insights to illuminate the path for potential stakeholders.

Reflection

While the presentations in Iceland did not result in immediate investment opportunities, the feedback and insights from those interactions were very positive. This experiences taught me resilience, adaptability, and the importance of refining my communication skills. It reinforced my belief that setbacks are stepping stones to success. I now approach future endeavors with an unwavering commitment to continuous improvement and a profound appreciation for the lessons learned along the way.