An Weird Way to Sell Art

Project Overview

Weird Productions approached me with a bold vision: to create a brand identity that encapsulates their quirky, avant-garde spirit while appealing to a diverse audience ranging from art enthusiasts to party-goers. The challenge was to design a cohesive brand that not only stands out in the competitive event production industry but also resonates with their eclectic events.

Brand Strategy and Identity

I developed a comprehensive brand strategy that highlighted Weird Productions' core values: creativity, inclusivity, and unconventionality. The brand identity needed to reflect these values while being flexible enough to adapt to various marketing channels and event themes.

Process

Over the course of the project, I collaborated closely with the Weird Productions team to ensure seamless implementation of the new brand identity across all touchpoints. This involved training their in-house design team, providing detailed brand guidelines, and overseeing the launch of the rebranded website and social media profiles.

Color Palette: A vibrant and eclectic color palette that captures the energetic and diverse nature of Weird Productions.

Logo Variations: A primary logo and several alternative versions to suit different contexts and applications.