Brand Guidelines for a Local Film Festival

The Film Durham branding project focused on creating a design that captured the festival's unique character while attracting a wide audience. It began with research to understand the festival's mission, values, and the local film scene in Durham, NC. Next, brainstorming sessions generated visual ideas reflecting the festival's identity. A mood board was created to set a color scheme and fonts that expressed creativity and professionalism. The design involved several feedback rounds from stakeholders, resulting in a logo and promotional materials that clearly conveyed the festival's vision. This strong branding strategy improved recognition and built a sense of community among filmmakers and attendees.